Despite being heavily entrenched in traditional Direct Response marketing channels such as Television and Radio, Optima found themselves experiencing higher opportunity and cost per sales in their effort to expand their reach and grow their company. The little experience they previously had targeting this niche clientele in the email marketing space had proven ineffective, as their campaigns were plagued by fraudulent traffic and low quality traffic.

Enter EPath Digital and our vast experience creating and optimizing email  traffic campaigns. EPath Digital was able to build the email marketing channel into a significant component of Optima’s new customer acquisition strategy while taking a large chunk out of their competitors’  business. EPath Digital is thrilled to have played a role in Optima Tax being awarded the INC. 5000 Fastest Growing Financial Services Company. As Optima Tax  has grown in the 16+ months that we have worked together, the scope of the relationship has grown significantly and that is exactly what we strive for.