Performance Marketing Insider recently released the results of its survey designed to shed light on the world of marketing as it relates to fraud and CPA Affiliate Networks. They reached out to affiliates, advertisers, and networks to learn their perception of fraud, if they trust their networks and if the fraud solutions work.
According to this survey, the CPA industry is awash in fraud … or fear of fraud.
As a founding member of the exciting new LeadsCouncil for ethical practices in Digital Marketing, this hit close to home. We were deeply disappointed.
The survey showed the following scary statistics:
- 84 percent of Networks utilize a fraud detection program
- 82 percent of all marketers believe fraud in performance marketing is a major problem
- 72 percent of all advertisers report being victims of fraud
- 66 percent of advertisers report little trust in CPA Affiliate Network
- 52 percent of publishers report little trust in CPA Affiliate Networks
- 49 percent of those advertisers who utilize fraud detection programs don’t believe they work
- 11 percent of networks say they have asked their publishers or affiliates to commit fraud
- 10 percent of publishers report a CPA Network has asked them engage in fraudulent practices
What does this mean?
NowItCounts Revamps Website to Reflect Increased Audience: Online destination for Americans 50+ elevates user-experience
NowItCounts revamps website to reflect increased audience. The online destination for Americans 50+ elevates user-experience.
With a mission to improve the user experience for an ever growing audience, NowItCounts, the online destination for Americans 50+, introduces a new web design to accommodate its recent 400% increase in traffic. NowItCounts.com offers, engaging content for adults 50+ to read about their favorite celebrities, learn about must-go travel destinations, discover the best in food and drink, receive expert financial, beauty, health and grooming advice, and devour provocative features.
“This redesign demonstrates our ongoing commitment to improve the quality of service we provide our readers,” said NowItCounts | NiC Magazine’s Editor in Chief, Richard Pérez-Feria. “The new look and interface is a way to provide useful information to the 80 million U.S. consumers, who are a part of this dynamic generation, and helped increase our traffic fourfold.”
One of the reasons for the explosive growth to NowItCounts.com is its successful content relationships with The Huffington Post and The Motley Fool, as well as an ever-expanding presence on its social media platforms.
In the spirit of celebrating NowItCounts | NiC Magazine’s one-year anniversary, the redesign will enhance the user experience with a modern, clean and easy-to-read website that incorporates the latest technology for mobile and social media. The content on the website has been formatted for any device including desktop, phone or tablet, allowing optimal viewing. The redesign will also include new and enhanced content, such as BuzzFeed-like quizzes and surveys, as well as a “Breaking Now” section to clearly showcase the top news stories.
The editor’s unorthodox career continues with Now it Counts or NIC, the website-withmagazine targeted to the 50-plus demo and available gratis (and ad-free) through NowItCounts.com. “Two years ago, I was asked to develop the Complete Senior concept by ePath Digital CEO Bill Baskin,” says Pérez-Feria, a late-stage baby-boomer who had just turned 50 himself. “My reaction was that ‘senior’ was synonymous with ‘you’re not dead yet,’ and it would have the same marketing problems as 50 Plus, which failed in the 1990s, and Modern Maturity, which the AARP had to put its own name on for its 22 million members in the early-2000s.”
“For many in the demo, NIC means no longer raising children and paying mortgages. That is why [the bimonthly’s] first two covers–Madonna and Barbra Streisand–are so radiant. This is not another platform for ‘anti-aging'; rather, it’s being ‘pro-gorgeous.'” It is an optimism first expressed by Pérez-Feria as the 1993 founding editor of Poz, when the HIV-positive audience were perceived to be under a death sentence. Such contributors as Maureen Dowd and Andrew Sullivan helped earn Poz a 1997 “general excellence” National Magazine Award nomination, and his 2003-2005 stint as People en Español editor brought such People mainstays as Most Beautiful and Bachelors to a magazine endemic to the bilingual Pérez-Feria because his parents had fled Castro’s Cuba. That is why he wrote Longing for the Cuba of My Dreams in the February/March NIC, as the Obama administration’s new “open door” might enable the Boston-born Pérez-Feria to finally “set foot in the country where I am from.”
EPATH DIGITAL AND COMPLETE SENIOR, INC PROUDLY ANNOUNCE THE RE-BRANDING OF COMPLETESENIOR.COM AND CS MAGAZINE TO NOWITCOUNTS.COM AND NiC MAGAZINE
Laguna Beach, CA – October 9, 2014. ePath Digital and Complete Senior, Inc. are proud to announce the re-branding of completesenior.com and CS Magazine to NowItCounts.com and NiC Magazine. The website and magazine will continue to be the must-know destinations for all Americans 50+.
Common to both NowItCounts.com and NiC Magazine is crucial information that impacts the health, money and family of everyone 50+. Additionally, NowItCounts.com and NiC Magazine will continue to be the most reliable resources where adults 50+ can read about their favorite celebrities in exclusive interviews, learn about unexpected travel destinations, discover the best in food and drink, take expert beauty advice, entertain themselves with games and devour provocative entertainment features.
"I can’t properly express how excited I am to editorially and creatively helm the beautifully re-branded website and magazine," says Richard Pérez-Feria, NowItCounts.com and NiC Magazine’s Vice President, Editor in Chief. "NowItCounts.com and NiC Magazine mirror perfectly the life-affirming content we’ve been providing since our launch. I also love the new name because it reflects how my team and I approach every story, every feature, every cover of the magazine and the website’s homepage. I know NiC will catch on like wildfire."
“It’s always a difficult decision to re-brand an ever-increasing media entity, but we feel that NowItCounts.com and NiC Magazine best reflect the relevant content and our company’s philosophy perfectly,” says Bill Baskin, Chief Executive Office of ePath Digital and Complete Senior, Inc. “In many significant ways, nothing is different today except the name—the stories are as compelling as ever, the design is striking and the future is bright. We’re so happy that NiC is here and know you will be, too.”
Link to NowItCounts.com
ePath Digital provides high quality consumer Internet traffic to a number of financial service industries, including the insurance and reverse mortgage sectors. ePath Digital is also the publisher of NowItCounts.com and NiC Magazine. With extensive industry experience and high integrity, ePath Digital’s goal is to fulfill campaigns that deliver a strong ROI for its advertisers. ePath Digital’s founders have more than half a century of internet marketing experience, dating back two decades. For more information visit epathdigital.com.
Complete Senior, Inc., publisher of NowItCounts.com and NiC Magazine, is a subsidiary of ePath Digital and is based in Laguna Beach, CA.