NowItCounts Revamps Website to Reflect Increased Audience: Online destination for Americans 50+ elevates user-experience
NowItCounts revamps website to reflect increased audience. The online destination for Americans 50+ elevates user-experience.
With a mission to improve the user experience for an ever growing audience, NowItCounts, the online destination for Americans 50+, introduces a new web design to accommodate its recent 400% increase in traffic. NowItCounts.com offers, engaging content for adults 50+ to read about their favorite celebrities, learn about must-go travel destinations, discover the best in food and drink, receive expert financial, beauty, health and grooming advice, and devour provocative features.
“This redesign demonstrates our ongoing commitment to improve the quality of service we provide our readers,” said NowItCounts | NiC Magazine’s Editor in Chief, Richard Pérez-Feria. “The new look and interface is a way to provide useful information to the 80 million U.S. consumers, who are a part of this dynamic generation, and helped increase our traffic fourfold.”
One of the reasons for the explosive growth to NowItCounts.com is its successful content relationships with The Huffington Post and The Motley Fool, as well as an ever-expanding presence on its social media platforms.
In the spirit of celebrating NowItCounts | NiC Magazine’s one-year anniversary, the redesign will enhance the user experience with a modern, clean and easy-to-read website that incorporates the latest technology for mobile and social media. The content on the website has been formatted for any device including desktop, phone or tablet, allowing optimal viewing. The redesign will also include new and enhanced content, such as BuzzFeed-like quizzes and surveys, as well as a “Breaking Now” section to clearly showcase the top news stories.
The editor’s unorthodox career continues with Now it Counts or NIC, the website-withmagazine targeted to the 50-plus demo and available gratis (and ad-free) through NowItCounts.com. “Two years ago, I was asked to develop the Complete Senior concept by ePath Digital CEO Bill Baskin,” says Pérez-Feria, a late-stage baby-boomer who had just turned 50 himself. “My reaction was that ‘senior’ was synonymous with ‘you’re not dead yet,’ and it would have the same marketing problems as 50 Plus, which failed in the 1990s, and Modern Maturity, which the AARP had to put its own name on for its 22 million members in the early-2000s.”
“For many in the demo, NIC means no longer raising children and paying mortgages. That is why [the bimonthly’s] first two covers–Madonna and Barbra Streisand–are so radiant. This is not another platform for ‘anti-aging’; rather, it’s being ‘pro-gorgeous.'” It is an optimism first expressed by Pérez-Feria as the 1993 founding editor of Poz, when the HIV-positive audience were perceived to be under a death sentence. Such contributors as Maureen Dowd and Andrew Sullivan helped earn Poz a 1997 “general excellence” National Magazine Award nomination, and his 2003-2005 stint as People en Español editor brought such People mainstays as Most Beautiful and Bachelors to a magazine endemic to the bilingual Pérez-Feria because his parents had fled Castro’s Cuba. That is why he wrote Longing for the Cuba of My Dreams in the February/March NIC, as the Obama administration’s new “open door” might enable the Boston-born Pérez-Feria to finally “set foot in the country where I am from.”
EPATH DIGITAL AND COMPLETE SENIOR, INC PROUDLY ANNOUNCE THE RE-BRANDING OF COMPLETESENIOR.COM AND CS MAGAZINE TO NOWITCOUNTS.COM AND NiC MAGAZINE
Laguna Beach, CA – October 9, 2014. ePath Digital and Complete Senior, Inc. are proud to announce the re-branding of completesenior.com and CS Magazine to NowItCounts.com and NiC Magazine. The website and magazine will continue to be the must-know destinations for all Americans 50+.
Common to both NowItCounts.com and NiC Magazine is crucial information that impacts the health, money and family of everyone 50+. Additionally, NowItCounts.com and NiC Magazine will continue to be the most reliable resources where adults 50+ can read about their favorite celebrities in exclusive interviews, learn about unexpected travel destinations, discover the best in food and drink, take expert beauty advice, entertain themselves with games and devour provocative entertainment features.
"I can’t properly express how excited I am to editorially and creatively helm the beautifully re-branded website and magazine," says Richard Pérez-Feria, NowItCounts.com and NiC Magazine’s Vice President, Editor in Chief. "NowItCounts.com and NiC Magazine mirror perfectly the life-affirming content we’ve been providing since our launch. I also love the new name because it reflects how my team and I approach every story, every feature, every cover of the magazine and the website’s homepage. I know NiC will catch on like wildfire."
“It’s always a difficult decision to re-brand an ever-increasing media entity, but we feel that NowItCounts.com and NiC Magazine best reflect the relevant content and our company’s philosophy perfectly,” says Bill Baskin, Chief Executive Office of ePath Digital and Complete Senior, Inc. “In many significant ways, nothing is different today except the name—the stories are as compelling as ever, the design is striking and the future is bright. We’re so happy that NiC is here and know you will be, too.”
Link to NowItCounts.com
ePath Digital provides high quality consumer Internet traffic to a number of financial service industries, including the insurance and reverse mortgage sectors. ePath Digital is also the publisher of NowItCounts.com and NiC Magazine. With extensive industry experience and high integrity, ePath Digital’s goal is to fulfill campaigns that deliver a strong ROI for its advertisers. ePath Digital’s founders have more than half a century of internet marketing experience, dating back two decades. For more information visit epathdigital.com.
Complete Senior, Inc., publisher of NowItCounts.com and NiC Magazine, is a subsidiary of ePath Digital and is based in Laguna Beach, CA.
July 1, 2014 – Laguna Beach, CA. ePath Digital, Inc., has been tasked to create and implement new online marketing campaigns forLifeLock, Inc., a leading provider of proactive identity theft protection services and identity risk assessment and fraud protection for consumers. ePath Digital, an online advertising agency, is happy to announce its strategic partnership with LifeLock, Inc. to be the primary source for email traffic to LifeLock product offerings.
“The pervasive occurrences of major corporations experiencing security breaches in which hackers steal consumer data, has put tens of millions of consumers at risk of identity theft. Recent news headlines have brought the issue of exposure of personal information to the forefront, and now more than ever, consumers are searching for better solutions that protect them and complement their lives,” said Bill Baskin, Chief Executive Officer of ePath Digital. “The Internet has become the primary vehicle for consumers to purchase products and services, so today almost everyone has entered their personal info online. This risk is not just limited to online transactions, but even offline transactions involving a credit or debit card. LifeLock is there to allow people to enjoy peace of mind with protection from personal data theft.”
LifeLock, Inc. (NYSE: LOCK), is a leading provider of proactive identity theft protection services for consumers and identity risk assessment and fraud protection services for enterprises. Since 2005, LifeLock has been relentlessly protecting identities by providing consumers with the tools and confidence they need to help protect themselves from identity theft and manage their credit. In October 2012, Javelin Strategy & Research named LifeLock Ultimate™ a “Best in Class Overall” identity theft protection solution and also named it “Best in Detection”. In March 2012, LifeLock further demonstrated its commitment to combating identity fraud with the purchase of ID Analytics, Inc., a leader in enterprise identity risk management that provides visibility into identity risk and credit worthiness. ID Analytics, Inc. currently operates as a wholly owned subsidiary of LifeLock, Inc.
ePath Digital provides high quality consumer Internet traffic to numerous industries in the financial services, green energy, and senior markets. With extensive industry experience and high integrity, ePath Digital’s goal is to deliver campaigns that deliver a strong ROI for its advertisers. ePath Digital also publishes CompleteSenior.com and CS magazine, catering to the over 50 lifestyle. For more information visit http://www.epathdigital.com.
ePath Digital Contact
BarNone Media Inc., is a subsidiary of Webxu, Inc. (WBXU) and a premier brand in the automotive industry that provides auto leads to nationwide auto dealers, today announced a strategic partnership with EPath Digital.
EPath Digital provides high quality consumer traffic to the Auto and Finance industries. EPath Digital has worked with thousands of consumers of all credit ratings who look to purchase vehicles and secure auto financing. With over 39 years combined experience, EPath Digital’s Managing Directors are reputable industry veterans with direct knowledge of automotive sales, dealer training, auto financing, vehicle manufacturing and advertising. EPath Digital is uniquely positioned to generate tens of thousands of consumers who are shopping for an automobile.
Matt Hill, Chairman and CEO of BarNone commented, “We are extremely pleased to partner with EPath Digital. Our market is growing fast and this partnership increases our exposure for our products to service the growing consumer needs. EPath Digital has extensive advertising experience in the Automotive world and it is our intention to capitalize on the opportunity to scale with it. EPath Digital has a veteran management team and a long history of providing high quality consumer traffic in our industry. We anticipate that their quality traffic will provide us with substantial revenue and added value to our nationwide dealership customers.”
Bill Baskin, CEO of ePath Digital said, “We are excited to enter into this partnership with BarNone. We understand the auto dealership environment and their relationships with auto buying consumers. We intend to help consumers experience a friendly car buying experience and to generate quality sales for BarNone’s nationwide dealership customers. We believe that combining our high quality consumer traffic with BarNone’s dealerships will produce substantial revenue in the near term.”
BarNone, a subsidiary of Webxu, Inc. (WBXU), is a premier brand in the automotive industry that provides auto leads to nationwide auto dealers. For more information visit http://www.barnone.com.
About EPath Digital
EPath Digital provides high quality consumer traffic to the Auto and Finance industries. With extensive industry experience and high integrity, EPath Digital’s goal is to deliver campaigns that deliver a strong ROI for its customers. EPath Digital has a perfect track record with all customer satisfaction agencies since inception. For more information visit http://www.epathdigital.com.
Bar None Media Contact
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